FAS Rebrands with Fresh Look Focused on Partnership

FAS Rebrands with Fresh Look Focused on Partnership

Kansas City, Mo.

A financial planning and wealth management firm with 42 years of local history has unveiled a new look and name to emphasize its commitment to quality service.  

FAS Wealth Partners(formerly Financial Advisory Service, Inc.)’s new logo was created to better represent the importance that the company places on partnership – both with their clients and amongst their team – in their commitment to those they serve.  

“It may be a new look, but we’re still the same FAS that people have known for more than 40 years,” said Managing Partner Jake Barnes. “Clients often describe us as their family’s CFO and the advisor that they call prior to making any financial decision, big or small. We feel that our new logo, with its connective visual elements, better reflects our mission to continue being that trusted partner for clients.” 

FAS was founded in 1979 by Max Greer, who built one of the first comprehensive financial planning and wealth management firms in the Midwest with a business model and culture dedicated to investing in the financial wellbeing of clients within a concierge experience. FAS has charted significant growth since 2016, increasing its high-net-worth families by 126% and its partners and associates by 53%. Today, FAS serves approximately 1,200 affluent individuals and families across the U.S. In 2021, the firm surpassed $2.3 billion in assets under management.  

“After over 40 years in the wealth management business, we understand what high net worth families want from their advisor: a partner,” said Managing Partner Tom Meier. “Our clients want high-touch, customized advice not only for their investment portfolio, but also advice on their unique estate, tax, and family needs. We have been partnering with successful families all over the United States for more than four decades and believe our new name best encapsulates the special partnership we enjoy with our clients.” 


About FAS

Founded in 1979, FAS Wealth Partners is a privately owned comprehensive financial planning and investment management firm that provides sophisticated wealth solutions and personalized service to high-net-worth clients across the U.S. As a Fiduciary, FAS is held to the industry’s highest standard of care to always act in its clients’ best interests, ahead of its own. For more than 40 years, FAS has provided Expertise & Objectivity® in the form of independent and trustworthy recommendations aligned with its clients’ personal and financial life goals. Learn more at FASWealthPartners.com.

FAS is an SEC registered investment adviser with its principal place of business in the state of Kansas. Registration of an investment adviser does not imply a certain level of skill or training. FAS may only transact business in those states in which it is properly registered. For additional information about FAS, including fees and services, please contact FAS or refer to the Investment Adviser Public Disclosure website (www.adviserinfo.sec.gov)  Please read the disclosure statement carefully before you invest or send money.